THE MOXIE STORY

Moxie Blowdry & Beauty Bar® was Founded by twin sisters, Jenn and Jamie Dunn who refer to themselves as the “Moxie Twins”— a nod to their enthusiasm and determination for providing high quality hair care. Starting at a young age, the Moxie Twins attended Parisian Beauty Academy in New Jersey while in high school, eager to begin a career in beauty upon graduation. Both of the twins have worked in some of the top salons in the tri-state area prior to opening their first business called Moxie Salon, followed by Moxie Blowdry & Extensions Bar and Moxie Lux the next year and then Moxie Blowdry & Beauty Bar®

Infusing their vision for a salon that offers exceptional hair care services at affordable prices, Moxie Blowdry & Beauty Bar® became a quickly growing brand that caught the attention of women and men across the country. After perfecting the operations and cultivating the brand, the twins, working with their uncle Victor Olivetti, decided to offer Moxie Blowdry & Beauty Bar® as a franchise opportunity to motivated individuals looking to own a business.